Rasa & Warna Campaign by NutriPlus
Rasa & Warna by Nutriplus is an ongoing creative campaign that celebrates the rich diversity of Malaysian food culture through the lens of art, storytelling, and community engagement. Developed in collaboration with local artists and youth communities, the project aims to spark conversations around food heritage, identity, and togetherness — all while highlighting the brand’s commitment to wholesome, vibrant living.
The project brings together two key elements:
Rasa (Taste) – Exploring beloved Malaysian dishes, ingredients, and food rituals that connect generations and cultures.
Warna (Color) – Using visual art, murals, and creative content to bring these food stories to life in bold, expressive ways across public spaces and digital platforms.
At the heart of the project is a mural series that transforms everyday spaces into vibrant canvases — each telling a unique story of food, family, and local pride. The murals are co-created with local artists, youth, and communities, allowing each artwork to reflect the spirit of its neighborhood. Workshops and interactive sessions are also being held alongside the art installations to engage students and residents in hands-on creative expression.
While still in progress, Rasa & Warna has already begun generating strong positive feedback. It has inspired communities to share their food stories, encouraged youth participation in the arts, and positioned Nutriplus as a brand that values culture, creativity, and connection.
More than just a branding campaign, this initiative is becoming a movement that brings people together — around the table, on the streets, and online — through a shared appreciation of food and culture.
As the project grows, Rasa & Warna will continue to expand to more locations, introduce new content formats, and explore deeper collaborations with schools, artists, and culinary experts — all in the spirit of celebrating what makes Malaysian food and culture so beautifully unique.
